"We Plan to Continue Projects Highlighting the Significance of the 30th Anniversary"
SM Entertainment is celebrating its 30th anniversary by publishing 'THE CULTURE, THE FUTURE' on the 14th.
The magazine covers the journey SM has taken since its founding on February 14, 1995, its achievements over the past 30 years, and its vision for the future. Through interviews with affiliated artists such as Kangta and BoA, it reflects on the company's growth and development process and points to its future direction. Additionally, it addresses new directions in the entertainment industry, including the fandom of SM artists called 'Pink Blood,' artificial intelligence (AI), and virtual artists.
An official stated, "Along with the magazine publication, we plan to continue projects highlighting the significance of the 30th anniversary, such as releasing a commemorative album and holding the SM Classics Orchestra concert."
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