[Featured Stock] Kyungdong Navien Rises Over 5% Ahead of 'Navien Magic' Launch

Kyungdong Navien's stock price is on the rise. Investor sentiment appears to have surged due to growing expectations for increased sales ahead of the launch of the kitchen appliance brand 'Navien Magic' next month.

As of 1:45 PM on the 10th, Kyungdong Navien is trading at 81,000 KRW, up 4,400 KRW (5.81%) from the previous trading day.

On this day, securities firms projected that Kyungdong Navien's 'Navien Magic' will grow to a sales scale of 400 billion KRW in the long term.

Heo Seong-gyu, a researcher at Shinhan Investment Corp., stated, "In March, we will launch Navien Magic by combining the existing air purification and ventilation business with the kitchen appliance business, including electric and gas range ovens acquired from SK Magic." He added, "At the start of new construction, it can be supplied as a package along with boilers, and from the acquisition sales of 130 billion KRW, it is possible to grow to the domestic boiler business scale of 400 billion KRW in the long term."

Researcher Heo also said, "While the performance in the second and third quarters exceeded consensus, raising expectations, the fourth-quarter results fell short, causing the stock price to decline due to disappointment." He added, "Although there were high expectations for exports, exchange rates, and logistics costs in the fourth quarter, since the inventory status of North American wholesalers is not directly linked to sales, it will take one to two more quarters to confirm sales growth."