Revitalizing the Local Economy
Preventing the Proliferation of Illegal Advertisements
Jeonju City in Jeollabuk-do has been operating a pilot LED electronic display board at Tongil Square Intersection near Lotte Department Store since the 24th of last month.
According to the city on the 10th, this project was launched to revitalize the local economy and prevent the proliferation of illegal advertisements.
The city was selected for the "2024 Public Electronic Display Board Expansion Support Project," a local government support initiative utilizing outdoor advertising revenue, organized by the Ministry of the Interior and Safety.
Jeonju City has been conducting a pilot operation of an LED electronic display stand near Lotte Department Store at Tongil Square Intersection since the 24th of last month. Photo by Jeonju City
The city is currently operating the system to ensure stability through application and verification before full outsourcing, and various city promotional information is being displayed to provide useful information to citizens.
Additionally, the city plans to expand electronic display boards in Deokjin-gu within the first half of this year and outsource operations in the second half. During the outsourced operation, advertisements for local small businesses, traditional markets, and public interest content will be displayed.
Kim Seongsu, head of the Architecture Division, said, "We expect that operating the LED electronic display boards will help prevent the proliferation of illegal advertisements and contribute to revitalizing the local economy by expanding promotional opportunities for small businesses and traditional markets," adding, "We will continue to strengthen outdoor advertising infrastructure to create a clean urban environment and further boost the local economy."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
