150g Serving as a Breakfast Substitute
Low-Fat Design for Guilt-Free Enjoyment
Pulmuone Danone's fermented milk brand 'ACTIVIA' announced on the 10th the launch of two types of 'ACTIVIA 150g,' a convenient and delicious way to enjoy breakfast in one cup.
The new ACTIVIA 150g is a spoonable yogurt product that features a smooth plain yogurt base mixed with sweet and tangy fruit pieces, making it easy to enjoy as breakfast or a snack. Pulmuone Danone ACTIVIA introduced the 150g size based on the insight that consumers often enjoy yogurt as a substitute for breakfast, offering a convenient single-cup option.
Designed with a low-fat content in a 150g portion, it allows for a light and guilt-free enjoyment. Additionally, it enhances health benefits by including ACTIVIA's proprietary temperature-active probiotics, Danone's exclusively supplied probiotics, prebiotics that support probiotic growth, and zinc, which is essential for normal immune function.
The two new variants are 'ACTIVIA Cup Apple' and 'ACTIVIA Cup Strawberry.' ACTIVIA Cup Apple features apple fruit pieces that provide a refreshing taste and a crisp texture, while ACTIVIA Cup Strawberry contains strawberry fruit pieces that perfectly complement the smooth yogurt, maximizing the sweet and tangy flavor.
A representative from Pulmuone Danone ACTIVIA stated, "We have introduced products with generous portions and abundant fruit pieces to satisfy health, satiety, and taste for consumers seeking a healthy and convenient breakfast amid busy daily lives. We will continue to launch products reflecting consumer needs and expand consumer touchpoints in various ways so that consumers can experience ACTIVIA products more closely."
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