- Surpassing the Previous Record: 5.5 Billion KRW in Transactions
- Special Airfare Event Celebrates the 100th 'Check-in Live' Broadcast
RXC (CEO Han-ik Yoo), the operator of the retail media platform PRIZM, announced on the 6th that the live broadcast of 'The Siena Resort' held on the 4th recorded a total transaction amount of 5.6 billion KRW in just one hour, setting a new record for maximum performance once again. This figure is approximately double the live transaction amount of 3 billion KRW recorded during the 'Check-in Gala' promotion last November, and the transaction amount per minute also surpassed 700 million KRW, more than doubling.
The Siena Resort is a representative luxury resort in Jeju that captures the scenery of central Italy. It offers top-class rooms and private services, providing customers with a differentiated relaxation experience. In particular, its infinity pool and night view decorated with media art are famous, attracting high popularity among travelers.
The Siena Resort promotion conducted by PRIZM was composed of an all-inclusive package combining luxury resort accommodation in Jeju and high-end dining. Especially, the package including penthouse accommodation and access to premium F&B facilities was available for up to four people, drawing significant customer interest. When staying in February and March, regardless of weekdays, weekends, or holidays, it was offered at a reasonable price in the 1 million KRW range for two nights, and all benefits could be enjoyed at about 150,000 KRW per person per night, which was also a strong point.
Various additional promotions were also prepared during this live broadcast to maximize customer benefits. A 50,000 KRW coupon was given to the first 1,000 customers who purchased during the live broadcast, and breakfast was provided free of charge without additional fees up to the maximum number of guests. Additionally, the essential rental car service for Jeju travel was included, allowing free use for up to 48 hours.
The 'Korean Air Prestige Airfare Event' held to celebrate the 100th Check-in Live special also attracted consumer attention. Among customers who participated in the open run and live broadcast purchase, one person was selected by lottery to receive a special benefit including a Korean Air Prestige airfare ticket and Mercedes-Benz Sprinter pickup and sending service.
PRIZM plans to further strengthen its luxury hotel and special travel product lines based on this successful promotion and solidify its position in the premium hotel and travel sectors in the future.
In fact, PRIZM has been achieving continuous results by establishing unique collaborations in the premium hotel and travel sectors, which are rarely seen on existing large platforms. The 'Grand Hyatt Seoul' promotion held last November surpassed 3 billion KRW in live transaction amount, and the 'Cassia Sokcho' live promotion held in June exceeded a total transaction amount of 2.2 billion KRW in about one hour after sales started. In addition, PRIZM has been receiving endless love calls by successfully conducting promotions with top-tier hotels such as 'Seoul Shilla Hotel,' 'Chosun Palace Seoul Gangnam,' 'Signiel Busan,' and 'JW Marriott Jeju Resort & Spa.'
Han-ik Yoo, CEO of PRIZM, stated, "This achievement surpassing the record from last November is the result of PRIZM's differentiated digital media content capabilities and customer-tailored promotion strategies," adding, "We will continue to discover premium experience products that consumers will pay attention to and provide innovative retail media platform experiences."
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