Hengsheng Group Signs Partnership Agreement with China Yili Group for Toy Business Joint Venture

KOSDAQ-listed company Hengsheng Group recently announced on the 7th that it has taken a step toward new growth by signing a strategic partnership agreement with China’s global beverage sales company, Yili Group.

This agreement reflects the two companies' intention to combine their respective strengths to create an innovative market centered on toys and gifts. Hengsheng Group’s partner, Yili Group, integrates toy products as gifts in its marketing processes to carry out various marketing activities. In this process, Hengsheng Group is granted joint venture priority rights for the mass production of toys required. Meanwhile, Yili Group ranks fifth globally in the dairy products sector.

In the past, Hengsheng Group has supplied toy products to various large corporations, including Yili Group. Based on the stable supply relationship with Yili Group, Yili Group recently visited Hengsheng Group and decided to collaborate with Hengsheng Group, which has strengths in mass production over a long period. The two companies plan to conduct close joint research and development on more unique and creative products, with Hengsheng Group taking on the role of providing marketing solutions beyond simple toy manufacturing.

Taking this opportunity, Hengsheng Group plans to expand its B2B business targeting large corporations. Numerous companies in banking, securities, F&B, and other sectors have demands for various toys for internal needs or external sales, and Hengsheng Group intends to target these demands.

According to a company official, “Based on the assets and experience of both companies, we are confident that we can pioneer new markets and provide special value to customers,” adding, “The partnership between the two companies will be more than just cooperation; it will be an opportunity to demonstrate the synergy created by the convergence of the toy and beverage industries.”