Actress Kim Go-eun Appointed as First Ambassador
Full-scale Entry into the Luxury Beauty Market
Coupang announced on the 7th that it has appointed actress Kim Go-eun as the first ambassador for its luxury beauty service, R.LUX, and will actively target the luxury beauty market.
R.LUX will launch a new advertising campaign titled 'New Rule. New Luxury' featuring actress Kim Go-eun. The plan is to strengthen broad public recognition and firmly establish the brand identity by employing a globally recognized star model.
This advertising campaign embodies R.LUX's three distinctive identities: ▲FAST ▲CURATED ▲ANYWHERE.
An R.LUX representative stated, "We expect Kim Go-eun, R.LUX's first ambassador, whose high recognition and public favorability will actively contribute to expanding customer touchpoints and enhancing service experience."
R.LUX is a luxury beauty service introduced by Coupang in the second half of last year.
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