Public Live Broadcast 'SodamSodam Concert' Renovated

Stories and Lives of Small Business Owners
Content That Embraces Their Hearts

Public Home Shopping announced on the 7th that the 'Gongyeong Labang Sodamsodam Concert' has completed its makeover and will be unveiled for the first time.

The Sodamsodam Concert is Gongyeong Labang's flagship program that combines success stories of small and medium-sized enterprise representatives with live music. While maintaining the original concept centered on the stories of small business owners, it has been revamped into a mini desk concert format to further strengthen the closeness between the guests and musicians.

The first guest of the Sodamsodam Concert in 2025 is Imi Sook, Vice President of Yeonguijeong, a rice cake specialty company. The life story of a 37-year-old rice cake company founded by a soldier husband and a wife who graduated from a music college will be shared along with music by Jay Rabbit’s Jung Hye Seon and Coffee Boy’s Noaram.

Gongyeong Labang is establishing itself as a sales channel for small business owners. In addition to the Sodamsodam Concert, it has focused on live commerce broadcasts, simultaneous YouTube streaming, and Shorts production to create sales opportunities for products.

Starting this year, ‘Sodam Day’ will be newly operated alongside the Sodamsodam Concert. Sodam Day is a one-day special event held once a month that exclusively sells small business products through live commerce.

A representative from Public Home Shopping said, “We will do our best to expand sales channels and support small business owners who quietly maintain their positions despite difficult circumstances.”