CJ OnStyle Launches ‘Get It Beauty’ IP TV Broadcast... "First Dualization of Mobile and TV"

Differentiating Concepts and Products According to Channel Characteristics
Full-scale Expansion of Integrated IP for Mobile and TV

CJ OnStyle announced on the 7th that it will broadcast the mobile show 'Get It Beauty' intellectual property (IP) as a TV live broadcast. This is part of a strategy to expand the content IP universe by introducing an integrated IP for both mobile and TV.

CJ OnStyle will premiere the first 'Get It Beauty' TV live broadcast at 10:45 PM on the 7th. 'Get It Beauty' was previously first aired on CJ OnStyle's mobile live show on the 3rd.

While there have been cases of TV live broadcasts being aired on mobile and mobile live shows being aired on TV as spin-offs, 'Get It Beauty' is the first to completely differentiate the concept, products, MCs, and studios according to the characteristics of both mobile and TV channels for the same IP.

CJ OnStyle plans to firmly establish 'Get It Beauty' as a premium beauty representative platform. To this end, they differentiated the concepts of TV and mobile live broadcasts targeting different audiences. The TV live broadcast adopts the concept of 'Timeless Discovery' and selected actress So Yi-hyun as the MC. It will focus on introducing various overseas brands and slow-aging beauty 'youthful items' such as hair loss ampoules, deep hydration, and pigmentation prevention.

The mobile live broadcast will be hosted by actress Yoo In-na. Based on feedback from a review verification group of 1,000 people, it will introduce a wide range of the latest trendy beauty products every week, from emerging beauty brands to slow-aging beauty.

A CJ OnStyle official stated, “The mega beauty IP 'Get It Beauty,' which consolidates beauty curation capabilities, is the first case to present a single IP simultaneously on both mobile and TV. We plan to strategically nurture this killer IP that allows infinite content expansion beyond channel limitations this year.”