Wadiz, 'Wadiz Edition' Sold Out in 3 Days

Introducing the First Product: Hot Spring Water Shower Filter

Wadiz announced on the 6th that the first product of 'Wadiz Edition,' a hot spring water shower filter, sold out within 3 days, achieving sales of 100 million KRW.

Wadiz Edition is a brand that introduces new products developed in collaboration with funding makers on Wadiz. A product planner (MD) at Wadiz Store collects feedback from supporters who participated in the funding to plan the product's "Better point," which is then reflected in product development.

Wadiz announced on the 6th that the first product of the 'Wadiz Edition,' which reflects customer feedback, sold out within three days of its release. Photo by Wadiz

Brands launching Wadiz Edition can exclusively release new products that incorporate the opinions of funding supporters from channels where they have initially built a fandom. For emerging brands lacking their own marketing or advertising personnel, collaborating with Wadiz experts offers the potential for sales growth.

The first product of Wadiz Edition was the "Hot Spring Water Shower Filter," developed with the hot spring water skincare specialist brand "Seollab." This product attracted attention even before its release by improving the shower filter capacity, which was an additional request from supporters during the funding process. After sales began, the initial batch of about 1,300 units sold out within 3 days, generating revenue of 100 million KRW.

Wadiz explained that this achievement was partly influenced by the recent spread of the "Modisumer" trend in the distribution industry. A Modisumer refers to consumers who recreate products in their own unique way.

A representative from Wadiz Store stated, "We plan to release new Wadiz Edition products every month reflecting supporters' opinions. We aim to support emerging brands debuting through funding to grow their sales with Wadiz and eventually expand globally together."