[Click eStock] "Millie's Seoje, Strengthening Competitiveness through AI Adoption"

On the 6th, KB Securities predicted that Millie's Library would strengthen its competitiveness by introducing artificial intelligence (AI) services.

Han Jeyoon, a researcher at KB Securities, said, "Millie's Library will launch AI services in the first quarter of this year," adding, "The swift adoption of AI services will lead to enhanced platform competitiveness." He continued, "Generally, the launch of new services is often accompanied by price increases," and added, "Millie's Library has not raised subscription fees since the launch."

He also analyzed, "The cost of books, which can be considered as cost price, has continuously increased," and "Competitor company W recently raised subscription fees partially." He emphasized, "The environment for price increases is now in place," and "Millie's Library may also implement its first price increase in the first half of this year, coinciding with the launch of AI services."

Researcher Han explained, "Shareholders of Millie's Library are expected to propose shareholder initiatives focused on share repurchases this year," adding, "Millie's Library currently holds over 60 billion KRW in cash, indicating low financial burden, and its parent company KT is also actively pursuing shareholder return policies." He said, "Although the company has steadily grown since its listing, its stock price remains below the initial public offering price," and "We expect Millie's Library's stock price to enter a rebound phase starting from the shareholder proposals."

It is estimated that Millie's Library will achieve sales of 88.6 billion KRW and operating profit of 14.4 billion KRW this year, representing increases of 22% and 16.3%, respectively, compared to last year.