EyesVision, a leading budget phone service provider in Korea, announced on the 5th the launch of the ‘Tzuyang Plan’ to reduce the communication cost burden for vulnerable elderly groups.
The ‘Tzuyang Plan’ is a donation-type rate plan created in collaboration with popular creator Tzuyang, combining communication fee benefits with spreading positive influence. This plan is designed specifically to support communication expenses for vulnerable elderly individuals.
As the number of subscribers increases, EyesVision will collaborate with Tzuyang to donate communication fee support funds to local governments, providing practical assistance to vulnerable elderly groups. A fixed amount per activation and a certain percentage of the monthly collected fees are donated, allowing customers to contribute to society simply by using the plan.
In particular, the Tzuyang Plan offers various partnership benefits so that customers can enjoy advantages exceeding the monthly plan price. Subscribers receive basic benefits including ▲Lotte Cinema movie discount coupons ▲Lotte Cinema combo discount coupons ▲free subscription to Millie’s Library ▲free usage voucher for Jigeum-i Razor. Additionally, as an opening promotion, the first subscribers will receive Tzuyang’s signature menu item, ‘Tzuyang Hamburg Steak.’
An EyesVision representative stated, “The Tzuyang Plan goes beyond providing affordable communication services; it offers customers an opportunity to realize social value each time they choose the plan. We will continue to strengthen our role as a social enterprise through new plan launches and present a new marketing paradigm.”
Meanwhile, EyesVision is making multifaceted efforts to enhance competitiveness and secure customer trust in the budget phone market by introducing AI-based chatbot services, implementing Information Security Management System (ISMS) for strengthened information security, establishing a user complaint handling system, and creating a dedicated user protection organization.
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