Eco-friendly eyewear brand Clotte targets global market with precision

Clotte is a house brand of JCS International Co., Ltd., which produces products for globally renowned eyewear brands. It offers high-quality eyewear based on modern design and precise technology.

CEO Jin-O Jeon explained, "Clotte has a one-stop production system from design to development, mold manufacturing, and component assembly," adding, "In particular, the precise mold technology accumulated as a partner of Samsung Electronics is the core competitiveness in making high-quality products."

Eco-friendliness is also a differentiating factor. Clotte is expanding its collection using bio-plastics derived from plant-based ingredients, aiming for sustainable eyewear.

Since 2019, Clotte has participated in the Korea Eyewear Industry Advancement Promotion Project, increasing brand awareness and accelerating entry into overseas markets. CEO Jeon said, "Initially, marketing activities were limited due to budget constraints, but through the project, we strengthened our brand identity and secured global clients." Especially through online marketing, SNS promotion, and participation in exhibitions, the brand's recognition was effectively raised.

Through the project, Clotte received various marketing and technology development support, with marketing support from the Global Eyewear Brand Development Project achieving significant results. CEO Jeon evaluated, "By producing content and conducting celebrity marketing, we increased the brand's domestic and international recognition and helped close deals with clients."

Clotte continues to pursue continuous innovation to establish itself as a global brand. CEO Jeon stated, "We aim to sell 100,000 units annually and secure 20 clients, continuously presenting trendy products so that consumers can enjoy comfort and pleasure through Clotte."

With differentiated quality and design targeting the global market, attention is focused on what achievements Clotte will make in the eco-friendly eyewear market.