CJ Logistics announced on the 3rd that it will hold a brand campaign called "Everyday O-NE" to commemorate the launch of the "Maeil O-NE (O-NE)" service.
The purpose of this campaign is to firmly establish the image of the Maeil O-NE service as a leading brand that guarantees delivery quality. The campaign consists of promotions for partner companies to grow together and events for consumers. Campaign videos to enhance the O-NE brand image will also be released across various platforms.
As part of the campaign, CJ Logistics will hold joint exhibitions with major e-commerce clients. An "O-NE Exclusive Zone" will be opened on major domestic e-commerce platforms, allowing consumers to easily view and purchase products delivered quickly and safely through CJ Logistics O-NE at a glance. A prize giveaway event will also be held for customers who purchase products.
The company will also promote the "O-NE Pick" collaborative marketing program. Each month, products from client companies will be selected, and sales support advertisements will be showcased through various media such as subways and elevators. CJ Logistics expects this to increase O-NE brand awareness and trust in delivery quality, while client companies will gain growth opportunities through increased product sales. Through this collaboration, they plan to build a win-win model for growth together with their clients.
The main campaign video was released on the 1st. The video begins with the narration "Your wish for delivery in the New Year" and responds to various customer delivery requests with "(O)NE!" CJ Logistics plans to sequentially release a series of customer-tailored videos centered on the message "All wishes for delivery, the answer is only O-NE!" including "Anytime," "Anywhere," "Anything," and "Corporate Clients" editions. Through this, they aim to convey the differentiated service and value of the O-NE service, which is not limited by time, region, or product category.
CJ Logistics’ O-NE is a delivery brand launched in March 2023. Yoon Jin, CEO of CJ Logistics Korea Business Division, said, "O-NE is a brand that guarantees delivery quality and is the only unique brand that offers innovative value to both consumers and corporate clients," adding, "It will establish itself as Korea’s representative delivery brand that meets customer needs in the future."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
