'February Price Shock Declaration' and 'Price Reversal' Held Simultaneously
"We Will Lower Grocery Prices After the Holidays"
Emart announced on the 3rd that it will simultaneously hold the ‘Price Shock Declaration’ and ‘Price Reversal’ events, offering food and daily necessities at discounted prices. The company aims to lower grocery prices by presenting 95 ultra-low-priced promotional items all at once right after the holiday season, when spending is high.
Both events are Emart’s price stabilization campaigns that plan essential food and daily necessities at ultra-low prices, maintaining the discounted prices for a minimum of one month and up to three months.
Emart will sell the top 5 grocery items and 50 processed and daily items at the ‘February Price Shock Declaration’ event prices until the 27th. The promotional products include various items to help manage diets after the holiday. The top 5 grocery items prepared are cabbage, imported pork belly, fresh anchovies, ramen, and instant rice.
‘Cabbage (1 head)’ will be sold at 2,780 won, a 44% discount from the regular price. Cabbage is considered a key food in the slow aging diet trend, and sales at Emart increased by 50% compared to the same period last year in January, creating a boom. Emart secured price competitiveness by pre-contracting 400,000 pyeong of cabbage fields. They prepared 800,000 heads of the tastiest cabbage from Jeju and Muan for February. Imported chilled pork belly and neck (100g) will be sold at 1,180 won, a 33% discount. By planning large quantities in advance through an integrated online and offline event, prices were lowered, and during the event period, they plan to stabilize supply by simultaneously operating air direct shipments and sea freight.
‘Fresh anchovies for broth (500g, domestic)’ purchased in January from the southern coast areas such as Tongyeong and Samcheonpo will be offered at 9,086 won, a 30% discount. The ‘Ottogi Cup Noodles Spicy Flavor (37.8g·6)’ useful for diet management due to its low calories will be sold at 6,380 won, a 20% discount, and ‘Harim Themisik Five-Grain Rice (180g·3)’ will be available at 3,980 won to conveniently celebrate Jeongwol Daeboreum (February 12).
Additionally, Emart will offer 40 ‘Price Reversal’ items maintaining ultra-low prices for about three months until April 24. Among them, about 20 items will be sold at the same price at Emart Everyday stores. Fresh food items include ‘Minced Garlic 600g’ at 7,980 won, ‘Del Monte Bananas (1 bunch, Vietnam)’ at 1,980 won, and ‘Haenam Seaweed 20 packs’ at 5,980 won.
In processed foods, they will introduce volume-increased promotional products. These products increase capacity or quantity while lowering the unit price compared to before. Representative items include ‘Olban Hot Dog 10-pack promotion (8,980 won)’, ‘Cheonil Shrimp Fried Rice Large Size Promotion 300g·4 (6,980 won)’, and ‘Lotte Mon Cher 12-pack + 6-pack (5,280 won)’.
Hwang Woon-gi, head of Emart’s merchandise division, said, “We started the Price Shock Declaration and Price Reversal events simultaneously right after the holidays to reduce the burden of grocery shopping,” adding, “This year, Emart will strive to make offline shopping more enjoyable by offering more competitive prices and more differentiated products.”
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