Three Generations Enjoy Hokangseu with Parents and Children
Preferred for Offering Rest, Play, and Dining All in One Place
During the rare long holiday, the trend of going on a 'Hokangseu' (Hotel + Vacation) trip with parents and children is rising.
According to the hotel industry on the 28th, hotels in major travel destinations such as Gangneung and Sokcho in Gangwon-do, and Busan have already recorded a 100% reservation rate or are close to full occupancy during the Lunar New Year holiday period. Hanwha Hotels & Resorts reported that from the 25th to the 29th, most rooms at major locations such as Seorak, Geoje, Haeundae, and Gyeongju are fully booked. In particular, Geoje and Haeundae have a 100% occupancy rate until the 1st of next month.
E-Land Park Kensington Hotel & Resort's hotels and resorts in the Gangwon region are showing a reservation speed more than 10% faster compared to last year's Lunar New Year holiday, predicting an 'early full occupancy.' Especially, Kensington Resort Pyeongchang is showing an average 90% reservation rate as the holiday period coincides with the local festival, the Pyeongchang Trout Festival.
Chosun Hotel & Resort recorded a high reservation rate of over 90% at Westin Chosun Busan, Grand Chosun Busan, and Grand Chosun Jeju starting from the 25th, when the Lunar New Year holiday begins. Lotte Resort Sokcho also saw its reservation rate rise to 85% during the latter part of the holiday, from the 27th to the 30th.
The hotel industry analyzes that the '3-generation Hokangseu' trend has become established during the long holiday, leading to higher reservation rates every holiday season. In particular, Hokangseu, which allows play, vacation, and dining all in one place, is preferred as it eases the concerns of children planning holiday leisure. The fact that Hokangseu has become a travel trend over the past few years and that the grandparent generation has less resistance to it is considered one of the reasons for its popularity.
The hotel industry welcomes the '3-generation Hokangseu families.' When enjoying Hokangseu with the parent generation, many tend to use hotel food and beverage outlets to minimize travel routes, and even the children’s generation, who usually travel frugally, seem willing to pay more for better rooms and services for their parents.
Therefore, to attract these high purchasing power 3-generation Hokangseu families, hotels are offering various family packages. Seoul Shilla Hotel in Jangchung-dong, Seoul, launched a Seolkangseu package for the Lunar New Year holiday that includes accommodation and performances. This package is characterized by planning performances that all generations can enjoy. Jeju Shilla Hotel offers a cooking class package targeting Hokangseu families. Some hotels have introduced 'Seolkangseu' products where families can enjoy traditional games and fully experience the holiday atmosphere. Guests using this package are provided with a DIY Yutnori set to enjoy together in their rooms.
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