Ads to Air on Terrestrial TV and SNS Starting in February
Puradak Chicken announced on the 24th that it has selected singer and actress IU as its advertising model to celebrate its 10th anniversary.
Puradak explained, "As an all-rounder artist who has established a professional and unique presence in various fields, IU's status and image align with the image Puradak Chicken pursues and the brand's vision for its 10th anniversary, which is why she was chosen as the model."
Puradak Chicken plans to strengthen its differentiated brand image built so far and further expand its market position through various campaigns with the new model IU.
The Puradak Chicken advertisement featuring IU is scheduled to be released in February and will be available on various TV channels including terrestrial, cable, and comprehensive programming channels, as well as online channels such as SNS and YouTube. It can also be viewed on the official Puradak Chicken website and SNS channels.
Meanwhile, Puradak Chicken is an oven-fried chicken brand that officially launched its brand and franchise business in 2015 under the slogan "Chicken, becoming a dish." It is characterized by offering differentiated chicken like a dish using an oven-fried cooking method and special sauces and toppings.
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