Kumho Tire Expands 'Sports Marketing'... Official Sponsor of French Rugby Team

Kumho Tire will become the official sponsor of the European French rugby club 'Stade Toulousain.'

Kumho Tire logo on the Stade Toulousain uniform top. Provided by Kumho Tire

Kumho Tire announced on the 24th that through the partnership agreement, it will officially support Stade Toulousain from the second half of the 2024-2025 season until the 2027-2028 season.

Stade Toulousain is a prestigious rugby club representing Europe. It has lifted the championship trophy 22 times, including winning the 2023-2024 season of the French Rugby League. It also holds the record for the most European Rugby Champions Cup victories (6 times).

Through this sponsorship agreement, Kumho Tire will place its logo on the upper part of the Stade Toulousain uniform. Additionally, Kumho Tire’s brand will be displayed on LED screen boards and the official website and social media channels during league matches held at the home stadium, Stade Ernest-Wallon. Joint events and promotional activities will also be conducted with Stade Toulousain. Kumho Tire plans to communicate directly with the club’s large global fan base.

Lee Kang-seung, Vice President of Kumho Tire (Head of European Headquarters), said, "Through this partnership, we will enhance Kumho Tire’s brand awareness in France and the global market and actively promote various activities to increase brand premium."

Kumho Tire has official global partnerships not only with Italy’s AC Milan but also with England’s Tottenham Hotspur, Germany’s Eintracht Frankfurt, and Czech Republic’s FK Mlad? Boleslav. Furthermore, the company plans to strengthen marketing activities and investments worldwide to expand customer touchpoints and elevate its status as a premium brand.