LF "This Year's Seol Gift Trend is '3S'"... New Products Flood the Market

LF, "Special, Stylish, and Sensible Items Are Popular"
Introducing New Products Such as Atte Melaizer and Bonbon Bag
Trends in Fashion Accessories and Health-Related Gifts Expand

Life culture company LF presented '3S' as the gift trend for this year's Lunar New Year on the 24th and introduced related new products. 3S stands for 'Special', 'Stylish', and 'Sensible' items.

First, LF's vegan contemporary beauty brand ‘Atte’ launched its first new product of the year, the ‘Melaizer 7-Day Programming Ampoule,’ a ‘topical toning laser’ product that combines scientific skincare solutions. An LF Atte representative said, "As the self-home beauty trend spreads, this new product, which combines practicality and innovation, is suitable as a thoughtful Lunar New Year gift."

LF Atte Melaser 7-Day Programming Ampoule

LF’s ‘Atte Vanessa Bruno Accessories’ is a brand that has expanded its fandom with multi-use items that allow diverse styling. The recently introduced ‘Bonbon Bag’ features a unique design with the bag’s opening tied like a knot and can be transformed into four styles: sling shoulder, backpack, sling bag, and shoulder bag. This product has attracted attention as a stylish gift for the 20s and 30s generation and sold out its initial stock within a month of release, gaining great popularity.

'Reebok' launched the new ‘Nano X5’ on the 10th, optimized for high-intensity workouts such as CrossFit and training. This product features a design and functionality suitable for both exercise and daily use, attracting attention as a practical gift for achieving New Year’s goals. Compared to the previous ‘Nano X4’ model, it recorded more than three times the sales within 10 days of release, showing strong sales performance.