Sojinkong 'Fashion Branding Capacity Building Training' Boosts Sales by 80%

‘Musinsa Fashion Branding Capacity Building Education’ Performance Sharing Event Held
Small Enterprise and Market Service and Musinsa collaborate to foster competitive small business brands
Outstanding trainees selected; pop-up store to showcase achievements

The Small Enterprise and Market Service announced on the 23rd that it held a ‘Musinsa Fashion Branding Capacity Building Education’ performance sharing event at Musinsa Campus E1 in Seoul.

This education program is designed to strengthen the brand competitiveness of small business owners with high growth potential by utilizing the expertise and know-how of private companies. The Small Enterprise and Market Service conducted a total of 7 weeks of training from November to January in collaboration with Musinsa.

At the 'Musinsa Fashion Branding Capability Enhancement Training Performance Sharing Meeting,' Hwang Mi-ae, Standing Director of Sojinkong (sixth from the left), and Kim Ji-hoon, Head of Musinsa (fifth from the left), are taking a commemorative photo with outstanding trainees. Photo by Sojinkong

Along with package training covering the entire fashion business from product production to promotion and marketing, one-on-one consulting was provided for fashion platform entry and distribution channel establishment, with over 160 trainees completing the course.

At the event, the achievements of the training were introduced, outstanding trainees presented, and a pop-up store was operated. Ten outstanding trainees were selected through a product evaluation held from the 13th to the 17th, among whom ‘OCAK,’ which combines traditional handicraft techniques with modern design sensibility to develop unique items, saw its sales increase by about 80% through this education.

Outstanding trainees are given the opportunity to participate in a pop-up store held at Musinsa Aznisland until the 26th.

Park Seonghyo, Director of the Small Enterprise and Market Service, said, “Adapting to the rapidly changing business environment and operating businesses that quickly reflect the latest trends have become more important than ever,” adding, “We will continue to provide various educational opportunities through cooperation with private companies and do our best to help small business owners grow in the changing market.”