Jeju Samdasoo, Pride as Korea's No.1 Bottled Water for 27 Years

Overwhelming Leadership in Quality, Marketing, and Distribution

Jeju Samdasoo has maintained the title of number one for 27 years since its launch in 1998. Jeju Samdasoo is water produced from a single water source in Hallasan, groundwater formed by rainwater that seeps into the area at an altitude of 1450m within Hallasan National Park. The groundwater flows through volcanic rock layers that act as a natural purifier, filtering impurities and creating clean water containing natural minerals.

To preserve and deliver the clean water as it is, Jeju Samdasoo strictly manages the area around the water intake source. Since 1996, land around the water intake source, equivalent to the size of 100 soccer fields, has been continuously purchased to prevent pollution sources in advance. Groundwater observation wells around the intake monitor groundwater levels, temperature, and electrical conductivity every hour, and the water resource monitoring network thoroughly manages potential future contamination. With over 20,000 water quality tests annually and analyses every three hours, a 24-hour monitoring system is established to provide products with quality that consumers can trust.

Jeju Samdasoo has also achieved remarkable results in the online market through diversification of distribution channels. Kwangdong Pharmaceutical developed the Jeju Samdasoo home delivery app based on a solid offline distribution network and focused on expanding major online platforms such as Naver Store and Coupang. As a result, Jeju Samdasoo’s online sales have grown about threefold over the past five years, solidifying its position in the market. In particular, the Jeju Samdasoo home delivery app has established itself as a platform that maximizes consumer convenience. Over the past three years, cumulative order volume increased by 37% and the number of users by 29%, proving the app’s high convenience and value. Various features such as subscription delivery and gifting have been key factors in increasing members’ repurchase rates.