Galaxy S25 Launch Spurs Pre-Sale Marketing in Retail Industry

Galaxy S25 Series Unveiled at 3 a.m. Today
11st to Host Midnight Live Broadcast
CJ OnStyle Also Launches Pre-Order Live Show at the Same Time

With the launch of the Galaxy S25 series by Samsung Electronics, the retail industry has begun pre-sale marketing efforts.

According to the retail industry on January 23, 11st will begin its pre-order event for the unlocked Galaxy S25 series models through a live broadcast starting at midnight tonight. 11st will introduce the S25 series’ artificial intelligence (AI) features, model-specific specifications, and product usage tips during a special two-hour broadcast on its live commerce platform, 'LIVE11'. The company will hold a total of seven live broadcasts until February 3, when the pre-order event ends. The live broadcasts are scheduled for 7:00 p.m. on January 25, 9:00 p.m. on January 27, 11:00 a.m. on January 31, 9:00 p.m. on February 1, 9:00 p.m. on February 2, and 9:00 p.m. on February 3.

CJ OnStyle also announced that it will hold a mobile live broadcast for Galaxy S25 series pre-orders at midnight on January 24, the same time. CJ OnStyle plans to hold a total of eight Galaxy live broadcasts from January 24, when pre-orders begin, until February 3. On January 27, tech YouTuber 'Seoulrian' will appear on the broadcast to present an in-depth exploration of the product’s performance through a Galaxy-focused live show. On the final day of pre-orders, February 3, a TV live broadcast is scheduled.

Interest in pre-orders for the Galaxy S25 series is high. According to CJ OnStyle, nearly 3,000 customers have signed up for broadcast notifications to watch the midnight live broadcast on January 24.

Meanwhile, the Galaxy S25 series was first unveiled at the 'Samsung Galaxy Unpacked 2025' event held at 3:00 a.m. (Korea Standard Time) today in San Jose, San Francisco, United States. While the Galaxy S24 series was the first on-device AI smartphone, the Galaxy S25 series features upgraded performance with practical AI capabilities for everyday life. The official release date for the Galaxy S25 series is February 7.