Coupang Eats to Lower Delivery Fees from March
Baedal Minjok and Yogiyo to Itemize Fees on Receipts
Commission Rates to Drop to as Low as 2.0 Percent
Rider Groups Oppose Location Sharing Due to Privacy Concerns
Coupang Eats will also lower its delivery fees starting from March. This news follows the announcement by Baedal Minjok the day before, stating that from February 26, for three years, the commission fees borne by restaurant owners will be reduced from 9.8% to between 2.0% and 7.8%. Additionally, along with other delivery platforms such as Baedal Minjok and Yogiyo, delivery fees and various commissions will be itemized on receipts.
On the 23rd, the government held an Economic Relations Vice Ministers' Meeting and announced the "Status of Implementation and Future Plans for the Delivery Platform Win-Win Measures," which includes these details. The fee reduction follows the win-win plan created by the Delivery Platform Win-Win Council in November last year. The commission rate will be adjusted from the current 9.8% to a minimum of 2.0% and a maximum of 7.8%. The structure is such that the smaller the sales amount, the lower the commission rate.
However, the timing for calculating sales has not yet been decided. Baemin announced the implementation plan for a differentiated commission rate system based on sales over the previous three months the day before.
Also, starting in March, receipts from Coupang Eats and Yogiyo will separately display brokerage fees, payment fees, and delivery charges. Baedal Minjok is currently restructuring its system with the goal of implementing this by June.
One of the win-win plan items, sharing delivery riders' location information, will be discussed with relevant organizations. Rider groups oppose the implementation, citing concerns that sharing location information infringes on personal privacy and threatens safety. The Delivery Platform Labor Union has even sent protest letters to the Fair Trade Commission and the Ministry of SMEs and Startups.
The so-called "most-favored-nation clause" will be addressed according to the results of the Fair Trade Commission's investigation. This clause requires merchants to set prices on a platform no lower than or at least equal to those on other delivery applications.
The Ministry of Economy and Finance stated, "Delivery platform operators will voluntarily announce implementation plans and carry them out accordingly, with participating ministries in the win-win council overseeing and managing the process," adding, "We will continue discussions on measures to establish and operate a permanent delivery platform council."
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