Indian K-Beauty Platform Operator 'Blymonkids' Achieves Record High Sales of 33 Billion KRW Last Year

Record Sales Driven by New Brands and Increased Hygiene Approvals
Year-on-Year Growth of 209%

Blimong Kids, which operates the Indian K-beauty platform 'Macaron,' announced on the 22nd that it achieved its highest-ever performance with sales of 33 billion KRW last year.

Blimong Kids offers over 380 brands and 18,000 products through Macaron, India's largest K-beauty platform, including COSRX and Chosun Beauty. Thanks to the increase in new brands and hygiene approvals, consolidated sales last year grew 209% compared to the previous year.

In particular, Blimong Kids automated document review and error detection through its self-developed artificial intelligence (AI) hygiene approval system, shortening the essential hygiene certification (CDSCO) period for entering India to less than 45 days, enabling K-beauty brands to export and sell products to India quickly.

Through this, it secured hygiene approvals for 58 new brands and over 1,200 products last year, bringing the cumulative total to 84 brands and 1,735 products officially entering the Indian market.

Additionally, as consumer interest in low-irritation, high-quality products increased, sales by category saw skincare grow 109% year-on-year, and sun care also increased by 71% during the same period.

Blimong Kids promotes excellent K-beauty products not only on its own mall Macaron but also on major Indian e-commerce platforms such as Amazon, Nykaa, Tira, and Myntra.

Yoo Seung-wan, CEO of Blimong Kids, said, “We have achieved meaningful results in the Indian market based on Blimong Kids’ differentiated competitiveness. This year, through service expansion such as entering six Middle Eastern countries and opening flagship stores, we aim to achieve annual sales of 100 billion KRW and solidify our position as the No. 1 Indian K-beauty company.”