Galaxy Unpacked D-1, Excitement Builds at US Dealers and Event Venues

Mobile Carrier Stores: "Pre-orders Begin After Unpacked"
Event Flags and Banners at SAP Center Main Entrance
Unpacked Staff: "Event Tomorrow... No Information to Share Yet"

"The pre-order will start right after tomorrow's Galaxy Unpacked event. Since last week, customers have been asking when they can buy the Galaxy S25."

On the 20th, at 'Xfinity' in San Jose, California, USA, visitors were able to experience products previously released by Samsung Electronics. Photo by Hwang Seoyul chestnut@

On the afternoon of the 21st (local time), a representative from the Xfinity mobile phone store in downtown San Jose, California, USA, said, "Interest in the Galaxy S25 series is growing." The store sold various types of phones, including Apple and Motorola, but the Samsung Electronics product display area was relatively large.

An employee at a nearby T-Mobile store also said, "After the Unpacked event, promotional pamphlets and banners will be displayed in the store, and preparations are being made for hands-on experiences." At the Galaxy experience zone on one side of the store that day, the Galaxy Z Fold6 and Galaxy S24 Ultra, released last year, were on display. These experience zone products will soon be replaced by the Galaxy S25 series.

On the afternoon of the 20th (local time), visited the Samsung Electronics product experience zone at 'Xfinity' in San Jose, California, USA. Photo by Seoyul Hwang chestnut@

The SAP Center in San Jose is the venue where Samsung Electronics will hold 'Galaxy Unpacked 2025' at 10 a.m. on the 22nd (local time) and unveil the Samsung Galaxy S25 series. Flags with 'Galaxy AI' and 'Galaxy Unpacked' written in English were hanging in front of the main entrance. On the center's wall, a large banner depicting the Galaxy AI logo, formed by four rounded phone corners, was displayed. The SAP Center, established in 1993, is the home arena of the San Jose Sharks, a professional ice hockey team in the United States. Besides games, it is the largest event venue in the San Jose area, hosting over 100 events annually.

The Samsung Galaxy S25 series to be announced this time centers on evolved artificial intelligence (AI). In particular, the 'Now Bar' feature operating on the AI operating system One UI 7 recognizes the user's schedule and supports useful apps such as traffic conditions, weather information, music, and videos on the lock screen. The Galaxy S25 Ultra will be released with rounded corners, like the basic and plus models, for the first time in four years since the Galaxy S21 series. Pre-orders will be available from the 23rd (local time) in the United States and from the 24th in Korea.

On the 22nd (local time), Samsung Galaxy Unpacked 2025 will be held at the SAP Center in San Jose. Photo by Samsung Electronics

Meanwhile, at Galaxy Unpacked 2025, it is expected that the Galaxy S25 Slim, the thinnest model in the S series for the first time, and the XR device 'Muhan,' scheduled for release next year, will be revealed as surprises.