Boiling Passion for Sharing... Seoul Love Temperature Reaches 102.4 Degrees Ahead of Schedule

The Seoul Community Chest of Korea (Seoul Sarangui Yeolmae) announced on the 21st that "with the active participation and sharing spirit of Seoul citizens, the ‘Hope 2025 Sharing Campaign’ has achieved its fundraising goal ahead of schedule, raising a total of 51.1 billion KRW."

Chairman Kim Jaerok (third from the right) and Secretary General Shin Hyeyoung (fourth from the right) of Seoul Community Chest, along with team leaders, are taking a commemorative photo to celebrate achieving 100 degrees. Photo by Seoul Community Chest

The ‘Hope 2025 Sharing Campaign,’ running from December 1, 2024, to January 31, 2025, is a campaign where 1% of the 49.9 billion KRW sharing target for the Seoul area corresponds to a 1-degree increase on the Love Temperature scale. As of the 20th, 51.1 billion KRW has been raised, reaching a Love Temperature of 102.4 degrees ahead of schedule.

A representative from Seoul Sarangui Yeolmae stated, "The case of YouTuber Kim Bokyeom from BokyeomTV donating 400 million KRW together with Dungeon & Fighter to practice positive influence, and the story of the son continuing the legacy of the late Kim Eunsuk, a member of the Honor Society known as the Red Bean Porridge Grandmother, filled the temperature tower with warmth during the campaign period and gave a great resonance to our society."

Wireless pager specialist companies NTT Works, Syscall CNS, and Ringobell joined as group members of the Sharing Distinguished Companies, and in the ‘Good Pets’ program where donations are made in the names of pets, Bongbong (dog), Kongi (dog), and Seraju (hamster) joined as a group to convey warm hearts. The Korea Institute of Architects and Kim Jaerok, chairman of Seoul Sarangui Yeolmae, joined as a group with association members as Sharing Leaders to practice the value of sharing together.

Kim Jaerok, chairman of Seoul Sarangui Yeolmae, said, "Thanks to the warm hearts and active participation of Seoul citizens, we have achieved the milestone of 100 degrees on the Love Temperature Tower again this year," adding, "We will continue to seek various ways to further spread the culture of sharing and do our best to ensure that more neighbors can spend a warm and hopeful winter."

Cash donations for the ‘Hope 2025 Sharing Campaign’ promoted by Seoul Sarangui Yeolmae accounted for 23.7 billion KRW (46.5%), and in-kind donations accounted for 27.3 billion KRW (53.5%). Individuals donated 14.8 billion KRW (29.0%), corporations and companies donated 36.3 billion KRW (70.9%). The Honor Society has 12 members, and 11 corporations joined as Sharing Distinguished Companies. Seoul Sarangui Yeolmae plans to use the funds raised through this ‘Hope 2025 Sharing Campaign’ intensively to address social issues such as new social problems, disaster and climate change response, stabilization of vulnerable groups’ livelihoods, closing care gaps, and support for education and self-reliance.