Premium robot vacuum cleaner brand 'Dreame' officially launched the X50 Ultra and the direct water discharge model X50 Master on the 20th, marking the beginning of a new era of flagship robot vacuum cleaners.
Prior to the grand launch of the X50 Ultra, Dreame conducted pre-orders and teasing starting from December 23. The arrival of a robot vacuum cleaner packed with unprecedented new features attracted attention from consumers both domestically and internationally, with over 30,000 consumers participating in the 29-day pre-order event alone, generating unprecedented interest in the robot vacuum cleaner market.
Additionally, during the Naver Hot IT Show live broadcast on the 13th, all prepared products and additional quantities sold out within just 3 minutes of the broadcast start, setting a record befitting the phrase "the arrival of a new cleaning robot."
The X50 Ultra is a flagship model equipped with industry-leading technology, featuring the world's first robot legs capable of climbing over double thresholds up to 6cm high, and an LDS sensor that automatically ascends and descends with only 89mm of space. Innovative technologies have been introduced in various aspects such as cleaning performance, durability, and user convenience, greatly raising consumer expectations.
Furthermore, Dreame expressed special affection for the Korean market by deciding to launch the new product in Korea as the second country after Taiwan, surpassing Germany and Italy, where it ranked number one in global sales. To commemorate this, a 'Korea Limited Promotion' was held, offering the X50 Ultra at a special price.
Domestic netizens have praised Dreame's efforts. Until now, intense price competition in the robot vacuum cleaner market often made it burdensome to access premium models, but the leading premium robot vacuum cleaner brand introduced a flagship product at an affordable price, bringing new changes to the robot vacuum cleaner market. Consequently, consumer expectations are growing that better products will be available at more reasonable prices in the future.
Meanwhile, the new flagship models X50 Ultra and X50 Master, armed with new technology and the Korea Limited Promotion, can be found at seven domestic department stores and online sales channels.
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