Samsung Electronics Holds Galaxy Unpacked Teaser Hologram Show in London, UK

Held 100 Feet Above Shoreditch in London
Envisioning the Era of Mobile Artificial Intelligence

Samsung Electronics held a 'hologram show' over the skies of London, UK, ahead of the Galaxy Unpacked 2025 event scheduled for next week.

On the 15th (local time), Samsung Electronics announced that it showcased a large-scale hologram display envisioning the era of mobile artificial intelligence (AI) 100 feet above the Shoreditch area in London, UK.

The hologram outdoor advertisement video features a concept where mobile devices interact naturally to easily retrieve users' memories. This hints at the intuitive mobile experience that the upcoming Galaxy S series lineup and Galaxy AI will provide.

Through a Galaxy account, users can also view social posts that implement the hologram outdoor advertisement in augmented reality online.