210 Company Secures Investment from Wadiz Partners... "Value-Up Investment Tailored to Growth Stage"

Fashion brand specialist company 210 Company announced on the 14th that it has secured Series A investment. This investment was made through the ‘Next Brand Development Fund (Raicon Fund)’, formed last year by Wadiz in collaboration with Lotte Home Shopping to foster lifestyle brands. The investment amount was not disclosed.

210 Company is a fashion brand specialist company operating the business casual fashion brand ‘210edit’ and the street outdoor brand ‘HYPERREET’.

(Left) So Gangseop, CEO of Wadiz Partners, and Im Ahyeon, CEO of 210 Company, are posing for a commemorative photo after signing an investment contract. Photo by Wadiz Partners

This investment is a follow-up to the seed (early-stage) investment secured in 2022 after being selected for Wadiz Partners’ brand incubating program ‘Next Brand’. It was conducted as part of value-up tailored to the company’s growth stage.

210 Company has recorded cumulative funding of 4.7 billion KRW on Wadiz and has been recognized for its high growth potential, with an average annual sales growth rate of 66% over the past five years. In particular, last year’s offline popup event resulted in sales for Q1 to Q3 increasing more than sixfold (534%) compared to the same period the previous year, proving a steep growth trend. Through this investment, 210 Company plans to focus on expanding online and offline sales channels and aggressive marketing.

Im Ah-hyun, CEO of 210 Company, said, “We are very pleased to secure investment from the Raicon Fund at a time when investment is needed to grow into a big brand, and this has become an opportunity to once again recognize the company’s growth potential,” adding, “Together with Wadiz, which has supporters backing the brand’s growth, we will expand online and offline sales channels and grow into a leading domestic fashion brand.”

So Kang-seop, CEO of Wadiz Partners, who led the investment, said, “210 Company is Wadiz’s representative fashion maker that has achieved outstanding results by focusing on slightly different details in design, materials, and functionality,” and added, “We will continue to provide comprehensive support so that 210 Company can rapidly grow into a unicorn in the lifestyle sector, the ‘Raicon’.”