Meta Paid 6.85 Million KRW Over Three Months for the Video
Meta Implements Earnings System Based on View Counts
The earnings from Reels that recorded over 100 million views have been revealed, sparking public interest. Reels refer to Instagram's short videos. On the 4th, a post titled "Instagram Reels 100 Million Views Earnings" was uploaded on several online communities, sharing data recently disclosed by a bodybuilder influencer, Mr. A. Previously, Mr. A, who has about 140,000 subscribers, gained significant attention on November 10 last year by posting a video on Instagram titled "The rule after men's company dinners," showing him punching an arcade punch machine.
The earnings from Reels with over 100 million views have been revealed, sparking public interest. Reels refer to short videos on Instagram. On the 4th, various online communities posted a document titled "Instagram Reels 100 Million Views Earnings," which was recently shared by a bodybuilder influencer named A. Instagram
In the video he posted at the time, a muscular man spins his arm around, shouts a spirited kiai, approaches the punch machine, and delivers a powerful punch. The punch machine's scoreboard keeps rising endlessly, but the final score is not revealed. This short video, about 6 seconds long, became popular with over 100 million views on Instagram. Netizens reacted with comments such as "Packed muscles, the stepping foot before the punch, the stance after the punch, and the shout 'shae'?all addictive elements," "The movements look like a Tekken character," and "I'm curious about the final score."
Later, on the 12th, Mr. A released a video titled "How much did I earn from the 100 million view punch video?" revealing the previously undisclosed punch score and the payment details deposited by Instagram. The scoreboard stopped at 9,447 points. According to the payment details Mr. A disclosed, he received $531.61 on December 9 last year, $2,966.82 on the 20th of the same month, and $1,189.34 on the 7th of this month, earning a total of $4,687.77 (approximately 6.85 million KRW) so far. All payments were made under the name of Facebook, the main social media platform of the parent company Meta.
Netizens responded to Mr. A's post with comments like "Wow, that's my two and a half months' salary," "7 million KRW for a 6-second video is no joke," and "There are no ads, but pure views alone can make money."
Instagram operates a 'Bonus' system that pays earnings as a token of appreciation for content uploaded by users. This applies not only to Reels but also to all photo posts. However, since it is still in the pilot phase, only some users residing in South Korea, the United States, and Japan can receive bonuses. Eligibility to apply for bonuses requires having a professional account (business or creator), not a personal account, and compliance with Instagram's partner monetization policies. The exact criteria for earnings calculation have not been disclosed. However, Instagram states, "The higher the number of plays and post views, the more earnings you can generate."
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