Shinsegae Department Store's Lunar New Year 'Beauty Gift Fair'... 20,000 Samples Provided

Ten-Day Event at All Stores Starting on the 17th
Dior Lip Glow Renewal Pop-Up at Gangnam Branch
Cosmetic Mileage Reward Event Continues Until Next Month
7% Shinbaek Rewards on Cosmetic Purchases

Shinsegae Department Store announced on the 15th that it will hold a 'Beauty Gift Fair' at all stores from the 17th to the 27th ahead of the Lunar New Year holiday.

Shinsegae Main Store 1st Floor Yves Saint Laurent Store. Shinsegae Department Store

This event features special pop-up stores along with cosmetic mileage reward benefits. First, popular brands such as Est?e Lauder, MAC, YSL, Jo Malone London, Diptyque, NARS, Lanc?me, Kiehl’s, Sulwhasoo, Hera, O Hui, Su:m37, and Belif will provide over 20,000 samples.

Customers can select their desired brand and store on the Shinsegae Department Store mobile application (app), then show the downloaded coupon at the respective store. Coupons will be available for download on a first-come, first-served basis starting at 8 PM on the 16th. Along with the free sample event, the mobile app also offers a 30,000 KRW discount coupon usable on purchases over 300,000 KRW in the cosmetics category.

From the 17th to the 2nd of next month, a pop-up store celebrating the renewal of 'Dior Lip Glow' will be held at the Open Stage on the 1st floor of Gangnam Central City. Dior Beauty’s bestseller, Dior Lip Glow, has been renewed this month with new packaging and enhanced moisturizing power. It offers a lineup of 17 vibrant colors, including existing best colors and newly developed shades inspired by K-beauty.

At this pop-up, all colors of Dior Lip Glow will be available, along with a limited sale of 100 Shinsegae-exclusive color (#078). Additionally, customers who purchase 120,000 KRW or more, including Lip Glow, will receive a Dior hand mirror, and those who spend 150,000 KRW or more will get a Dior pouch or Dior phone strap as a gift. An engraving service to personalize initials on Lip Glow is also exclusively available at the Shinsegae Department Store pop-up.

Until the 28th of next month, a cosmetic mileage accumulation event will be held where customers who accumulate mileage using Shinsegae affiliated cards in the cosmetics category will receive 7% back in Shinbaek Rewards based on their total accumulated amount.

Lee Eun-young, head of cosmetics and miscellaneous goods at Shinsegae Department Store, said, "We will continue to discover and introduce Shinsegae-exclusive products to provide customers with a special shopping experience."