Callaway Golf Unveils Elite Series for the First Time in Korea

Ham Jeongwoo, Kim Hongtaek, Bae Yongjun, and Lee Gayoung Attend
Experience the Impressive Performance of the New Driver Series Firsthand
Up to 8 Yards Increased Distance and Enhanced Forgiveness

Callaway Golf Korea has unveiled its next-generation driver series, the ‘Elyte’ series, for the first time in Korea.

Kim Tae-hoon, Senior Vice President of Marketing at Callaway Golf Korea, Jeon Garam, Bae Yong-jun, Lee Gayoung, Hwang Yumin, James Hwang, CEO of Callaway Golf Korea, Kim Hong-taek, and Ham Jung-woo are attending the new driver series launch event and posing for a commemorative photo. Photo by Callaway Golf Korea

On the 14th, at Pastel Golf Club in Seocho-gu, Seoul, ‘Team Callaway’ members Ham Jeong-woo, Jeon Ga-ram, Bae Yong-jun, Kim Hong-taek, Hwang Yu-min, and Lee Ga-young attended to personally experience the impressive performance of the new driver series. The Elyte driver series consists of four models: Elyte, Elyte X, Elyte TD, and Elyte Max Fast.

The Elyte driver offers up to 8 yards increased distance and enhanced forgiveness. It incorporates three innovative core technologies: a newly designed head shape optimized to maximize speed, a new Ai 10x face that optimizes spin and speed, and a combination with a new material Thermoforged Carbon crown that maximizes the moment of inertia.

Kim Tae-hoon, Senior Vice President of Marketing at Callaway Golf Korea, said, "The Elyte driver represents the innovation and new standards of Callaway’s driver technology," adding, "It will provide golfers with elite performance in any situation or condition." He continued, "The new product has already received excellent reviews overseas," and "We expect it to gain great popularity domestically following the global market."

Callaway Golf Korea is conducting a pre-order purchase for the Elyte driver along with a trial event where customers can experience the driver first-hand. The pre-order period lasts until the 23rd. The trial events will be held sequentially at designated official dealerships until the 27th of next month. Detailed information about the pre-order purchase and trial events is available on the official website and Instagram.