[Today's New Arrivals] Haitai Confectionery, First Spin-off of Fresh Pie 'Petit Choco' and More

E-Land Kims Club Introduces Two Rioja Wines
Hera Launches Renewed 'Sensual Nude Balm'

On the 14th, the distribution industry introduced new products. Haitai Confectionery launched the first spin-off product of French Pie in 43 years since its release in 1982. Unlike the existing fruit jam, it features a hazelnut chocolate cream topping. E-Land Kims Club introduced two wines from Rioja, the world's top wine-producing region, at 9,990 won, and Amorepacific's contemporary beauty brand Hera renewed and launched its bestseller product, the 'Sensual Nude Balm.'

Hurechi Pie Spin-Open Product Petit Choco. Provided by Haitai Confectionery

French Pie's First Spin-Off

Haitai Confectionery is releasing 'Petit Choco,' a spin-off product of French Pie. Since its launch in 1982, French Pie has sold over 1.2 billion units (80 million boxes), with cumulative sales exceeding 400 billion won. After surpassing annual sales of 15 billion won in 2014, it has maintained a solid number one position, accounting for half of the pastry market every year. The new Petit Choco allows you to enjoy the unique 64-layer pastry of French Pie in one bite. Additionally, instead of the traditional fruit jam, it is topped with hazelnut chocolate cream for a fresh twist. Furthermore, it combines hazelnuts from T?rkiye, the world's number one producer, with Singaporean cocoa, known for its top quality through the bean-to-bar process (unified production process), mixed in an optimal ratio to create a sweet and slightly bitter flavor.

Two types of wine from the Rioja region of Spain offered by E-Land Kims Club at 9,990 won. Photo by E-Land

World-Class Wine from Rioja

E-Land Kims Club is offering two wines from Spain's Rioja region at 9,990 won as part of the third installment of 'Everyone's Wine Plus.' Royal Crianza is aged for more than 12 months in oak barrels using Tempranillo, a famous native grape variety from northern Spain, giving it a deep flavor. Royal Blanco is made from Viura, a native grape variety of the Rioja region, and is said by the company to pair well with seafood dishes and serve excellently as an aperitif. Both wines received high ratings of 3.8 and 3.9 respectively on Vivino, a leading wine community used by 40 million people worldwide. While Royal Crianza and Royal Blanco are sold overseas at $14.5 (21,000 won) or 16 euros (24,000 won), E-Land Kims Club set the price at 9,900 won through large-scale annual direct contracts with wineries.

'Sensual Nude Balm' with enhanced lip conditioning technology. Photo by Amorepacific

Vital Lip Balm for Healthy Lips

Hera has renewed and launched the 'Sensual Nude Balm,' enhancing its lip conditioning technology. Since its release in 2020, Sensual Nude Balm has been a consistently loved bestseller product of the brand. Through this renewal, the formula has been upgraded to be rich in ceramides, providing deep moisture lasting 30 hours and containing lip caring ingredients that strengthen the lip barrier, making lips softer and healthier the more you apply it. The renewed product comes in a total of eight colors and is available at Hera stores in department stores nationwide, Amore Mall, Kakao Gift, Naver Brand Store, and other major online channels.