Samsung C&T Fashion 'Galaxy' Captures the Elegance of Men

Leading the Menswear Market Since 1983
Timeless Elegance That Never Changes

GALAXY, the flagship menswear brand of Samsung C&T Fashion Division, continues to communicate with all age groups through elegance that transcends generations.

GALAXY, launched in 1983, is a national brand that has led the Korean menswear market. In 2023, marking the 40th anniversary of the brand's launch, it redefined its brand identity (BI) as "Tailored Elegance." This signifies modern menswear completed with elegant tailoring using the finest materials.

Galaxy 2024 Fall Winter Campaign Photoshoot. Provided by Samsung C&T Fashion.

Accordingly, the brand conducted a related campaign during the fall and winter season last year. The campaign's theme was "Elegance Timeless," emphasizing that a man's elegance does not change over time.

Based on empathetic stories continuously passed down to the next generation through relationships such as life mentors and mentees, workplace seniors and juniors, and wealthy families, the campaign conveyed the message that although lifestyles and thoughts may differ across generations, GALAXY's unique elegance and class transcend generations. The campaign was praised for stylishly communicating with all age groups by incorporating youthful sensibilities.

In October last year, GALAXY also sponsored the Samsung Lions' rookie players for the 2025 season with the luxurious and functional "GX Suit." As the influx of people in their 20s and 30s to baseball stadiums increases, this initiative aimed to naturally expose young players in their 20s wearing suits to enhance brand awareness. The suits were tailored using techniques suitable for players with well-developed upper and lower body muscles due to their high physical activity, embodying a sophisticated Italian classic style.

Furthermore, GALAXY is continuously expanding its premium store, "Atelier de GALAXY," to deliver differentiated customer experiences. It offers bespoke services by professional tailors and features a variety of content including GALAXY products as well as global brands.