"100-Second Fantasy Foam Ritual"… OB Beer Hanmac 'Extra Creamy Saeng'

Dense Foam Like Fresh Cream Extracted
Sold Out in One Week... Second Round of Sales Begins

OB Beer’s premium lager brand 'Hanmac' introduced the newly improved draft beer 'Hanmac Extra Creamy Saeng(生)' last year.

Hanmac Extra Creamy Saeng extracts dense foam like fresh cream through a specially designed special micro cream tap made exclusively for Hanmac. This dense foam minimizes oxygen contact with the beer, preserving the beer’s optimal taste. Hanmac, made with longer waiting times and more care compared to regular beers, boasts premium quality recognized in various competitions.

Additionally, Hanmac Extra Creamy Saeng offers a special experience called the ‘100-Second Fantasy Foam Ritual.’ When poured into a dedicated glass, dense and fine foam rises abundantly, and after 100 seconds, you can experience the ritual of foam overflowing. By first savoring the smoothly rising foam and then enjoying the beer’s smooth flavor along with the foam, you can enjoy Hanmac even more richly.

Recently, the 'Hanmac Extra Creamy Saeng(生) Foam Maker Holiday Special Set' sold out its initial 4,000 units within a week of release and has started a second round of sales. The Hanmac foam maker attaches to the top of a beer can and creates dense foam when pouring, allowing you to easily enjoy soft foam like draft beer anytime, anywhere. By significantly increasing the vibration frequency per second compared to previous products, it enables the dense foam of Hanmac draft beer, which could only be experienced with the specially designed Hanmac draft beer tap, to be enjoyed even when drinking canned beer. Furthermore, the foam maker’s opening is designed not to come into direct contact with the beer, enhancing ease of maintenance.

OB Beer sequentially expanded the sales locations for Hanmac Extra Creamy Saeng draft beer last year, surpassing 2.3 million cups sold and 2,200 sales locations as of the end of November, receiving great response from consumers. It is scheduled to be sold sequentially at draft beer-serving establishments nationwide, and a certification system called ‘Smooth Master’ will be operated at excellent draft beer-serving businesses to maintain draft beer quality.