LF Atte, First Product in Effect-First Lineup 'Melaizer'

Professional Skincare at Home Now Possible
The So-Called "Topical Toning Laser" Offers Whitening Effects

LF's vegan beauty brand athe is introducing a skincare solution that prioritizes effectiveness. It is expanding skincare products with optimal efficacy to enable professional care at home.

Launched by LF in 2019, athe has presented Korea's first vegan-certified sun care products and lip balms. The first product embodying the principle of prioritizing effectiveness is the 'melaser 7-day programming ampoule.' This product, known as the 'topical toning laser,' incorporates the principles of vita-toning and micronides to focus on improving melanin, freckles, and blemishes on the skin, providing a whitening effect.

LF Atte Melaser 7-Day Programming Ampoule. Provided by LF

This product consists of one freeze-dried ball and 10ml of melaser programming ampoule, used by mixing the freeze-dried ball with the ampoule. One freeze-dried ball contains 30% pure vitamin C and 12% niacinamide concentrated. Vitamin C is preserved through freeze-drying technology, maximizing the efficacy of the active ingredients.

The melaser programming ampoule contains spicules to aid absorption of active ingredients and controls melanin pigment through a combination of vita-boosting components for focused care. Human application tests confirmed improvements in surface and deep freckles, surface and deep melanin levels, trouble marks, and skin tone after 7 days of use.

This product is a 7-day supply per bottle and is recommended to be used within one month after opening. Just before use, put the freeze-dried ball into the ampoule, shake vigorously until the ball dissolves, and then use it for 7 days.

An LF athe representative stated, "We are now in an era where not only cosmetic ingredients but also effective mechanisms are considered, and this is an opportunity to showcase athe’s accumulated vegan beauty technology. In addition to the melanin-targeted care ampoule, we will continue to introduce various products that can easily deliver procedure-level effects at home, so we ask for your great interest."