Expanding into the United States and Japan
Surpassing 2.5 Million Units in Cumulative Sales
APR is capturing the attention of consumers not only in Korea but also in the global market with its outstanding technology in the beauty device industry.
Founded in October 2014, APR operates under the mission of "improving customers' lives" by offering home beauty products that meet consumer desires and needs. Currently, the company focuses on beauty devices and cosmetics that allow skin care at home. Its operating brands include ▲MediCube ▲AprilSkin ▲Forment ▲GlamD Bio, among others.
Among these, the home beauty device brand ‘MediCube Age-R’ is showing rapid growth in both domestic and international markets. Centered around the popular product ‘Booster Pro,’ it offers a variety of beauty devices such as ‘Ultra Tune 40.68,’ ‘High Focus Shot,’ and ‘Booster Pro Mini’ that cater to various age groups and skin concerns.
In fact, APR has maintained the number one market share in the domestic home beauty device market from 22% in 2022 to 32% in the first half of 2023. The company is also expanding its market share by entering large markets such as the United States and Japan. As of September last year, it surpassed a cumulative sales volume of 2.5 million units, marking a significant milestone.
APR internalizes the entire value chain from planning and research and development to production and distribution. This has laid the foundation for enhancing competitiveness by strengthening proprietary technology and product safety. Additionally, APR has a dedicated beauty device R&D team mainly composed of biomedical engineering majors to research beauty device technology and is also filing patents to secure proprietary technologies. Through its own production facility, ‘APR Factory,’ it directly manufactures and produces beauty devices. The company also operates a corporate research institute, the ‘Global Dermatology Science Institute,’ separately to verify the efficacy, safety, and synergy effects of cosmetics and devices.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
