[(From left) Eom Gwanyong, Senior Researcher at The Ganeung Institute, Lee Youngjae, Head of Research, Cho Heejeong, Vice President, Kim Jihyun, CEO of TRIZ Company, Han Jongho, Director, and Park Chanjong, Director, are taking a commemorative photo after signing a business agreement.]
Triz Company Co., Ltd. announced that it has signed an MOU with The Ganeung Research Institute, a local ecosystem specialized research company, aiming to revitalize the regional economy.
This agreement focuses on invigorating the local economy and systematically discovering and nurturing local creators and regional resources. Through this, it aims to solve various issues in the local community and establish a sustainable regional economic ecosystem.
Based on this agreement, the two companies plan to collaborate in various fields including △operating projects to discover and nurture local creators △joint project planning for regional economic revitalization △research and marketing for building a sustainable local economic ecosystem.
Since its establishment, Triz Company Co., Ltd. has consistently contributed to regional economic revitalization by discovering and growing local brands through collaboration with various public institutions, local governments, and companies. It has built branding capabilities across the entire local ecosystem, from supporting local creators’ sales channels, brand consulting, and content support to revitalizing traditional markets and local festivals.
The Ganeung Research Institute is a research company that analyzes local resources, communities, policies, and other aspects of the regional ecosystem to explore and suggest directions for sustainable local development. It has conducted in-depth research for regional revitalization with continuous interest in local areas, including
Kim Ji-hyun, CEO of Triz Company Co., Ltd., stated, “Through this business agreement, we have been able to combine the expertise of both companies to create tangible changes in the regional economy and ecosystem,” adding, “Triz Company will continue to expand its business in various ways to nurture and support local creators and revitalize the regional economy.”
Seo Bok-kyung, CEO of The Ganeung Research Institute, said, “We are pleased to collaborate with Triz Company, which leads the activation of the local ecosystem,” and added, “Based on this agreement, we will strive to contribute to creating social value through local-based activities and strengthen sustainability.”
Recently, the role of local creators has been emphasized as a solution to regional balanced development and population decline issues. The two companies plan to combine their expertise and experience to create an ecosystem based on discovering and nurturing local creators, and cooperate with various public institutions, local governments, and companies to address regional issues and promote economic revitalization.
Taking this cooperation as an opportunity, the two companies plan to continuously pursue a multifaceted and practical approach to regional economic revitalization by serving as a hub connecting local creators nationwide.
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