Ourhome, 78% Increase in Subscribers to Its Own Mall Last Year... "Effective B2C Sales Expansion Strategy"

Average Repurchase Rate at Ourhome Mall Reaches 66%

Ourhome announced on the 13th that the number of new subscribers to its own mall, 'Ourhome Mall,' increased by 78% compared to the previous year. This is the highest record since the full revamp of Ourhome Mall in 2016. Last year, the average repurchase rate of customers reached 66%.

Last year, Ourhome activated Ourhome Mall as part of diversifying sales and strengthening the B2C (business-to-consumer) business. They carried out active marketing activities such as expanding special promotions and events, and reorganizing categories. Based on sales data such as purchase volume and repurchase rate, popular products were selected quarterly, and large-scale events were held. During the kimchi-making season, they introduced the 'Regular Kimchi Battle,' selling Ourhome kimchi products online at the lowest prices. In the second half of the year, they operated a dedicated promotion for the frozen lunchbox 'OnTheGo,' providing a customized purchasing experience for consumers. In fact, total sales of kimchi and OnTheGo products in the second half of last year increased by 109% and 147%, respectively, compared to the first half.

Customer participation promotions such as prize recommendation roulette and Yutnori events were also expanded. Additionally, events considering customer preferences and purchase frequency were planned, such as special promotions using seasonal products and operating a large-capacity food section. In the summer health food special promotion, Samgyetang and Ban-gye-tang products were offered at special prices. In winter, a special promotion focusing on udon and fish cake products was held to maximize peak season sales.

Ourhome plans to continue aggressive marketing activities this year as well. In particular, they will conduct large-scale marketing centered on the OnTheGo brand and introduce differentiated products by expanding the special kimchi lineup. They also plan to focus on discovering new categories, planning various events reflecting consumer trends, and operating data-driven customized promotions.

An Ourhome official said, "We will strive to strengthen the competitiveness of our own mall so that we can communicate more closely with customers and establish it as a platform loved by more customers."