Orion Launches 'My Gummy Grape Zero Sugar'... 30% Fewer Calories

Sugar-Free Product Maintains Grape Flavor and Chewy Texture
Orion Expands Low-Sugar and Zero Lineup
"Differentiated Products to Launch in Pies, Biscuits, and Beverages"

Orion is entering the sugar-free jelly market.

On the 13th, Orion announced the launch of ‘My Gummy Grape Zero Sugar,’ a product that can be enjoyed deliciously without worrying about sugar.

My Gummy Grape Zero Sugar is a sugar-free product that reduces calories by 30% compared to regular jellies, easing the burden. It faithfully reproduces the rich grape flavor and chewy texture of the original My Gummy, breaking the common prejudice that "zero means no taste."

As the zero trend spreads throughout the food industry, Orion focused on the fact that women in their 20s, the main consumers of jelly, have a high interest in sugar. They have been preparing the zero lineup for over a year. By changing the existing ingredients and formulation ratios and developing proprietary flavorings to deliver a rich fruit taste, Orion combined its jelly development technology accumulated over more than 30 years to complete the product. An Orion official said, "Since My Gummy has long been loved as the nation's jelly, we expect it to establish itself as a representative delicious zero product."

Orion has recently been expanding its product lineup with health concepts such as ‘low sugar’ and ‘zero.’ In December last year, they launched ‘Oh! Granola Low Sugar Whole Barley,’ a product that allows consumers to enjoy a tasty and healthy meal. Going forward, they plan to introduce differentiated products that satisfy both health and taste across various categories such as pies, biscuits, and beverages.

My Gummy, launched in 1992 as Korea’s first mass-produced gelatin jelly, is widely loved by not only children but also young people for its fun fruit-shaped designs and unique chewy texture. It has gained popularity overseas in countries such as China, Vietnam, and Russia, surpassing 130 billion KRW in global annual sales, establishing itself as a representative brand of ‘K-Jelly.’

An Orion official said, “We recommend it to consumers who want to enjoy delicious jelly without worrying about sugar and calories,” adding, “Based on Orion’s unique research and development capabilities, we will continue to introduce differentiated products with health concepts such as zero and low sugar.”