"Even Big Company Chairmen Wash Their Hair with This"... 'K-Shampoo' Gaining Popularity in the US

KAIST Professor Attending CES with Shampoo, "Aiming for Innovation Award Next Year"
Professor Lee Hae-shin of KAIST Develops Gravity Shampoo with Sold-Out Success
Gaining Popularity at CES... Establishing a Foothold for US Market Entry

Gravity Shampoo, created by Professor Lee Haeshin of the Korea Advanced Institute of Science and Technology (KAIST), is attracting attention at CES 2025, the world's largest home appliance and IT exhibition.

Professor Lee Haeshin of KAIST is posing in front of the CES 2025 exhibition hall holding the Gravity Shampoo he developed. Photo by Baek Jongmin

On the 8th (local time), at the KAIST booth set up in the Eureka Exhibition Hall of The Venetian Expo in Las Vegas, Professor Lee was so busy answering questions from the crowd and handing out shampoo samples that he did not even have time to eat lunch.

Professor Lee said, "Although shampoo is not a home appliance, I attended this CES as a faculty startup company with the school's support," adding, "Before two days had passed, 8,000 people had visited." Even during a brief conversation with him, people lined up to request shampoo samples and demonstrations. Local media requests for interviews were also continuing.

CES 2025 attendees, having heard the buzz, are visiting to receive Gravity Shampoo samples and listen to the explanations. Photo by Baek Jongmin

The Gravity Shampoo created by Professor Lee is sold at a high price of 38,000 KRW in Korea but has been selling out daily. Professor Lee is currently taking a break from teaching and is the CEO of Polyphenol Factory, a startup he founded and operates.

Professor Lee said the U.S. market entry also looks promising. "In the case of blond hair, the hair is weak and stretches when pulled, but after washing with Gravity Shampoo, it remains strong," he explained.

Professor Lee mentioned that the chairman of a certain group also uses Gravity Shampoo, saying, "Through this CES, we expect not only promotional effects but also to establish a foundation for attracting investment. Next year, we plan to add information and communication technology and challenge the CES Innovation Award." He plans to sell Gravity Shampoo through Amazon in the United States.