Increased Convenience of Company Mall and Consumer Participation Content↑
Lotte Chilsung Beverage announced on the 9th that it has revamped its official online mall, 'Chilsung Mall,' by applying a new logo and slogan.
The revamped Chilsung Mall has significantly added new features such as 'Chil for you,' gifting, new product trials, and brand sections, while also strengthening consumer participation content. Lotte Chilsung Beverage stated, "We renewed Chilsung Mall to enhance the convenience for consumers purchasing beverages online and to provide an enjoyable experience with the brand."
Chil for you recommends personalized products based on consumer behavior information, including recently interested items. The gifting feature allows users to send beverages via KakaoTalk along with message cards suitable for the occasion. New product trials offer a service to purchase newly launched beverages first on Chilsung Mall. The brand section provides an overview of major beverage and liquor brands, their history, and advertising videos.
Lotte Chilsung Beverage emphasized that the renewal has created a friendly shopping environment. Through subscription services, categories have been subdivided to help easily find products according to product characteristics and drinking situations. In the Singsing Market, fresh beverages are sold in limited periods. A new Health & Wellness specialty section selling health functional foods and plant-based beverages has been established, and personalized services such as health functional food recommendations through surveys are also provided.
A Lotte Chilsung Beverage official said, "To celebrate the renewal, we are holding an all-day Chilsung Mall tasting event until January 19, where customers can select the beverage they want to drink by day of the week, and through a draw, we will give away coupon book calendars, various goods, and kits including beverages." He added, "Through various marketing activities, we will introduce differentiated products and customer-tailored services that can only be experienced at Chilsung Mall."
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