Skincare brand Numbersin once again demonstrated its outstanding product excellence by winning the top spot as the comprehensive brand in the skincare category at the 6th Korea YouTuber’s Excellence Awards 2024 (KYEA 2024), following last year’s success.
KYEA 2024 is a prestigious award hosted by the global beauty creator business group Leferi. The Leferi Data Research Institute analyzes big data on brands and products recommended without sponsorship by domestic beauty creators with over 1,000 subscribers, selecting the best brands in each category annually. This year, a total of 24,619 YouTube contents accumulated over one year were thoroughly investigated, and winners were announced across 43 categories.
In particular, Numbersin earned the honor of first place in the skincare category, which recorded the highest competition rate ever at 1,785:1, based on its excellent quality and reliability. Starting with the Rising Star award in 2021, Numbersin has consecutively secured first place as the comprehensive brand in the skincare category in 2023 and 2024, continuing a three-year winning streak. At the heart of this award are Numbersin’s signature heroine products: the ‘No.1 Pantothenic Acid Soothing Serum,’ ‘No.1 Pantothenic Acid Active Soothing Cream,’ and the ‘No.5 Glutathione C Trace Ampoule.’
The ‘No.1 Pantothenic Acid Soothing Serum’ and ‘No.1 Pantothenic Acid Active Soothing Cream’ have garnered attention and contributed to the award’s honor through word of mouth from YouTubers and consumers without any advertising since their launch in 2024. Centered on pantothenic acid, a key ingredient known for acne supplements, these products are multi-functional skincare items that not only replenish moisture within the skin but also help control troubles and sebum, earning great love from acne-prone and sensitive skin types.
Meanwhile, the ‘No.5 Glutathione C Trace Ampoule’ has solidified Numbersin’s status in the global beauty market by gaining high popularity not only in Korea but also in Japan and the United States since its release in 2023. Notably, it attracted attention in domestic and international markets by actively incorporating glutathione, a relatively unfamiliar ingredient in the cosmetics industry, into skincare. This ampoule demonstrates excellent effects in improving skin marks and evening out skin tone, maintaining steady popularity across various skin types, including sensitive skin.
Regarding this award, a Numbersin representative stated, “The newly launched products in 2024, along with our existing steady sellers, received great love from customers, allowing us to once again receive the meaningful honor of being the comprehensive brand number one. All these results are thanks to the continuous love and trust from creators and consumer customers.” They added, “As our slogan says, ‘For skin concerns, Numbersin,’ we will do our best in 2025 to solve diverse skin concerns of customers through differentiated product development and continue to grow as a global skincare brand,” expressing their gratitude.
With this award, Numbersin is expected to establish itself as a leading brand in the skincare field and strengthen its foothold further in the global market.
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