FSN Wins a Total of 32 Awards at Major 2024 Ceremonies... "Proving Marketing, AI, and Platform Capabilities"

FSN, a KOSDAQ-listed company, announced on the 8th that it won a total of 32 awards at major ceremonies in 2024. Starting with integrated marketing, the company demonstrated its competitiveness once again by achieving excellent results across all its business areas, including performance marketing, artificial intelligence (AI) advertising, and platform development.

In its core business of advertising marketing, the achievements of its integrated marketing subsidiary Adqua Interactive (hereinafter Adqua) stood out. Following its sweep of six grand prizes at the Social Eye Awards last July, Adqua won awards in a total of 20 categories at events such as the YouTube Works Awards Korea and the Korea Digital Advertising Awards. Notably, Adqua was the sole recipient of the Grand Prix at the Korea Digital Advertising Awards, solidifying its status as the top integrated marketing company in South Korea.

Adqua’s 2024 performance is even more encouraging as it demonstrated outstanding competitiveness not only in integrated marketing but also in the AI advertising sector. Through its dedicated AI team, 'Aidea Lab.', Adqua is leading the AI advertising industry. Last year, it won awards in four categories solely for AI-utilized campaigns.

A representative example is the TV commercial for the hair loss medical community 'Daedamo 2024 AI Project,' created in collaboration with Boosters. Except for some voice actor dubbing, AI was used throughout the entire production process, earning praise for advancing the AI advertising industry to the next level. This campaign won the grand prize in the integrated marketing category at the Korea Digital Advertising Awards.

Motherbrain, a performance marketing specialist subsidiary, also demonstrated its core capabilities by setting a record high in transaction volume. Having recorded an annual transaction volume of 55.7 billion KRW in 2023, Motherbrain is expected to exceed 72 billion KRW last year, a 30% increase. Based on this, it was selected as the recipient of the 'Quantum Jump - DA #1' award, given to the DA partner company with the highest transaction growth rate at the Naver Partner Awards, and also achieved award-winning results at the Web Awards Korea and the Korea Digital Advertising Awards.

In the platform sector, Emotion Global, a full-service digital agency, achieved remarkable results. Emotion Global won a total of nine awards, including triple crowns at the Ann Awards, ICT Awards Korea, and Web Awards Korea, which are considered leading platform ceremonies in South Korea. At the Web Awards Korea, all three awards it received were grand prizes. Since its establishment in 1995, Emotion Global has continued to maintain its position as the top digital agency.

Seojeonggyo, CEO of FSN, said, "Winning a total of 32 awards at major domestic martech ceremonies this year once again proves that FSN possesses the highest level of competitiveness in South Korea." He added, "It is especially encouraging that we have demonstrated leadership in related fields by not only further developing our existing integrated marketing, performance marketing, and platform capabilities but also achieving excellent results in the AI advertising sector." He continued, "This year, we will do our best to lead trends with differentiated creativity and technological competitiveness and achieve even greater growth than last year."