Fintech (finance + technology) company Finda announced on the 7th that it has launched a card comparison and recommendation service following its loan and savings/deposit services.
Through the Finda application (app), users can easily compare about 30 products from three card companies including Shinhan, Samsung, and Lotte Card. Cards can be compared based on consumption patterns such as transportation, communication, fuel, and culture, and card selection is possible based on event conditions like cashback, annual fees, and previous month’s spending requirements. Users can also select their desired card and apply for it all at once. The number of partner companies and affiliated products is expected to increase.
Finda plans to go beyond simply providing financial product comparison services by comprehensively managing cash flow and helping users make smart financial decisions. For example, it will enhance recommendation algorithms tailored to individual benefits by analyzing card spending, loan repayment, and saving patterns comprehensively, and provide solutions to optimize cash flow using generative artificial intelligence (AI).
Additionally, to celebrate the launch of the new service, Finda is running a cashback promotion offering up to 162,000 KRW. By pressing the 'Credit Cards with Many Benefits' button on the Finda app home screen and navigating to 'See Ongoing Card Events,' users can receive cashback benefits provided by partner companies.
Lee Hyemin, co-CEO of Finda, said, "Since various card comparison services already exist, we had many internal discussions about what differentiated value we should provide. We will evolve the service to not only offer simple comparison and recommendations but also analyze comprehensive cash flow covering card spending, loans, and assets, providing personalized feedback and guidance."
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