Triplet, Winner of CES Innovation Award, Partners with LG Electronics to Showcase AI Outdoor Advertising

Data-Driven Personalized Advertising
Collaboration Solutions Unveiled at LG Electronics Booth
"Synergy Opportunities Between Large Corporations and Startups"

Triplett, which developed an AI-based personalized advertising solution, received the CES Innovation Award at CES 2025, the world's largest electronics and IT exhibition. (Related article=[AI Revolution](42) 'Analyzing the movement of "quiet customers" to increase satisfaction... Triplett')

The AI-based solution awarded to Triplett features real-time analysis of visitor data to maximize space utilization and quantitatively evaluate advertising effectiveness.

The CES judging panel described it as "an innovative technology that provides data-driven insights and enhances efficiency and transparency in the retail and advertising industries."

Triplett has been steadily knocking on the doors of the global market. Last year, it officially entered the U.S. market through collaboration with a U.S. smart building solutions company, and it is also achieving positive results in the European retail market through a pilot project with a luxury boutique in Paris, France.

At this CES, Triplett showcased a Digital Out Of Home (DOOH) advertising solution developed in cooperation with LG Electronics.

At the LG Electronics booth located at the entrance of the CES exhibition hall, visitors can experience the commercial display advertising solution 'LG DOOH Ads' in the Connect & Cruise zone.

A view of the LG Electronics booth showcasing digital outdoor advertising solutions. Provided by Triplett

LG DOOH Ads is an advertising solution that utilizes media (displays) within spaces such as stores. Advertisers' ads can be automatically matched according to conditions preset by the media owners, enabling customized ad delivery based on the characteristics of each location.

In particular, this solution incorporates AI camera-based spatial and visitor behavior data analysis technology developed in collaboration with Triplett. This technology analyzes data such as the gender, age group, and dwell time of visitors in front of the advertising screen.

Shin Dong-hwa, CEO of Triplett, said, "Winning the Innovation Award at this CES and collaborating with LG Electronics is a great opportunity to demonstrate the synergy between Korean startups and large corporations on the global stage."

He added, "I hope this will be a chance for both companies to continuously develop innovative data-driven solutions in the offline DOOH advertising market."