[Featured Stock] APR Soars as 'K-Beauty Tech' Captivates Hong Kong with 93% Sales Increase

APR is showing strong performance. This is attributed to news that it is expanding its influence in the Hong Kong online and offline markets.

As of 10:56 AM on the 3rd, APR is trading at 53,300 KRW, up 4.31% compared to the previous day.

From the 3rd to the 15th of last month, APR held a Mediheal popup store at the large shopping mall Harbour City in Tsim Sha Tsui, Hong Kong, achieving successful results. The popup store showcased second-generation beauty devices including the Mediheal Age-R Booster Pro and popular cosmetic products, recording daily sales of 1,500 products and revenue in the hundreds of millions of KRW.

Positive responses continued online as well. The mobile app ‘Age-R’, which connects with the Mediheal beauty devices, ranked first in the ‘Health & Fitness’ category on the Hong Kong Apple App Store and has maintained a top position since. Considering that Apple holds about half of the smartphone market share in Hong Kong, this is interpreted as a sign of APR’s strong presence among local consumers.

Last year, APR focused on offline marketing by holding three popup stores and one exhibition in Hong Kong. In particular, it expanded brand influence through participation in the ‘2024 Hong Kong Beauty & Wellness Expo’ organized by the Hong Kong Trade Development Council (HKTDC) and operating a popup store at K11 Art Mall. Additionally, it achieved results in the online market by entering HKTVmall, Hong Kong’s largest online shopping mall. Based on these efforts, APR’s sales in Hong Kong in the third quarter of last year grew 93.2% compared to the same period the previous year.

The company explained that it expects gradual expansion of influence in the mainland China market and growth in the neighboring Southeast Asian markets in the future.