[New Year's Message] Kolon "Why not? If you try, you can!"... This Year's Keyword 'Why Not'

Outstanding Employees Deliver New Year's Address Instead of CEO

Kolon Group has emphasized 'confidence' as its management keyword for this year, introducing 'YNOT (Why Not)'. Following the approach continued since 2022, this year as well, an outstanding employee rather than the CEO delivered the group’s New Year message, drawing attention.

On the 2nd, Kolon Group held an online New Year ceremony and announced ‘Kolon Gonggam’ containing this management message. This year’s Kolon Gonggam is 'YNOT', which signifies achieving change and innovation while satisfying customers, shareholders, and employees alike. The company explained that it emphasizes confidence with the mindset of “Why not? If you try, you can!” rather than hesitation like “Can I do it?”

Kolon Group held an online New Year's ceremony on the 2nd and shared the message of "Kolon Gonggam," which aims to satisfy customers, shareholders, and employees while achieving change and innovation, with its employees. Kim Hyung-ji, Senior Executive of the Manufacturing Division at Kolon Industries, is delivering the New Year's address. (Photo by Kolon Group)

In the New Year message, Kolon Group mentioned that the driving force behind Kolon’s ability to overcome crises and sustain growth has been its customers, shareholders, and employees, urging to stay true to these three fundamentals and overcome the challenging business environment through change and innovation.

Kolon also stressed that in an unpredictable business environment, instead of being fearful, one should have confidence with the attitude of “Why? What’s stopping us?” and achieve change and innovation with strong momentum. ‘YNOT’ also stands for ‘Yes! New Opportunities Together’, meaning that all employees should seize new opportunities together.

Kolon Gonggam is a unique communication culture of Kolon where the management message emphasized annually since 2013 is turned into keywords and symbolized into badges and bracelets shared among employees. This year’s badge depicts ‘Kkamong’, the mascot of Hotel Cappuccino operated by Kolon LSI, aiming three bows toward the letters C, S, and E, which stand for Customer, Stockholder, and Employee.

Meanwhile, the tradition since 2022 of employees directly participating in writing the New Year message and delivering it instead of the CEO continued this year as well, with Kim Hyungji, Senior Manager of Kolon Industries’ Manufacturing Division, who won the ‘One&Only’ Award, delivering the New Year message. This award is given to employees with outstanding achievements and top expertise within Kolon Group. Senior Manager Kim was recognized for his accomplishments in process innovation in Kolon Industries’ tire cord business over the past year, achieving remarkable cost reduction and productivity improvement, earning him the One&Only Award.