[New Year's Message] SKB Park Jin-hyo "Wired, Media, AIDC, and Others Must Strengthen Market Leadership"

January 2nd New Year's Address by Park Jin-hyo, President of SK Broadband
"We Must Overcome Challenges with a Saseokwiho Attitude"

Jinhyo Park, President of SK Broadband, emphasized in his New Year's address that "we must expand and strengthen market leadership through differentiated competitiveness and continuous discovery and investment in services in the wired media, enterprise, and artificial intelligence data center (AI DC) businesses."

Jinhyo Park, President of SK Broadband / Photo by SK Broadband

According to SK Broadband on the 2nd, President Park shared this message with employees. He stated, "Furthermore, beyond efficiency improvements, we will simultaneously implement O/I 2.0 to enhance the fundamental competitiveness of the business and internalize it within the company," adding, "Through comprehensive AI and digital transformation (AT/DT), we will not only improve the efficiency of various functions but also innovate customer-facing processes and enhance competitiveness."

This is aimed at overcoming the challenges the industry will face in 2025 and securing the company's long-term growth potential. He diagnosed, "Market competition in 2025 will become more intense, and with the accelerated evolution of AI technology, customer expectations for services continue to rise," and "At the same time, various risks are increasing due to instability in the international situation."

President Park said, "The most important factor to make all these valuable is the voluntary and active participation of all members based on the SK Management System (SKMS)," and added, "With the spirit of Saseokwiho (射石爲虎), if we put our passion and enthusiasm into doing our best, we can overcome any challenging environment." Saseokwiho is a four-character idiom meaning 'If you shoot an arrow thinking a stone is a tiger, the arrow will stick even in a stone,' symbolizing that with focused spirit and wholehearted effort, nothing is impossible."

Meanwhile, President Park evaluated the company’s performance last year, saying, "Despite fierce competition, we achieved first place in net increases in high-speed internet and paid broadcasting subscribers, and led growth in the media business through the launch of AI B tv and content bundle products," and "The enterprise business also began scaling up growth by increasing sales and enhancing business execution capabilities."