Musinsa Trading to Handle Domestic Distribution of Champion, the 'Original Hoodie' Brand

Official Domestic Import and Distribution Partnership Agreement

Musinsa's subsidiary Musinsa Trading will be responsible for the domestic distribution of the athletic brand 'Champion'.

Musinsa Trading announced on the 2nd that it signed a partnership agreement on the 1st with the global brand management company Authentic Brands Group (ABG) for the official import and distribution of Champion in Korea.

Logo of the athletic brand 'Champion,' officially distributed domestically by Musinsa Trading starting in 2025. Provided by Musinsa

Champion is a global brand that has been operating in the global market for over 100 years since 1919. It offers sports casual apparel and accessories such as activewear, sweatshirts, sweatpants, team uniforms, shoes, and accessories. It is also known for being the first to introduce the hooded sweatshirt.

Through this partnership agreement, Musinsa Trading will acquire exclusive rights to operate key categories of Champion's apparel and fashion accessories in Korea. Additionally, it plans to launch Champion's global line products, including those from Asia, the United States, and Europe, as well as Korea-exclusive lines.

Lee Ji-hoon, CEO of Musinsa Trading, said, "We pursued this partnership seeing the greater growth potential of Champion as a brand with originality and heritage in the athleisure wear sector. We will collaborate with Authentic Brands Group to fully deliver Champion's global assets and brand value by leveraging Musinsa Trading's branding, marketing, and distribution capabilities."

Meanwhile, Musinsa Trading operates a business that officially distributes global fashion brands in Korea. Major distributed brands include ▲DICKIES ▲JANSPORT ▲HAVAIANAS.